Traditionally the criteria for creation one or more segments are demographic, i.e. type of business, no of employees, financial situation, geographic and more.

The result of a segmentation process is often multiple segments. And the most suitable constitute the target groups.

 Analog advertising to target audiences

Newspapers, magazines, periodicals, films and TV-channels are read and seen by reasonably well-defined segments. It applies to most analog media that they are aimed at different target audiences, and your ads will be showed to the target audience “belonging” to the media, not to your target audience.

1. Are companies from the target audience visiting the pages?
2. Is there consistency between the purpose of the individual web pages and the companies that visit those pages?
3. Does the analysis of visitor behavior reflect a development from lead to potential customer?

1. Sales time is not an unlimited resource, and the time spent on “not obvious” topics cannot be spent on topics in the target audience.
2. The orders that are picked up from customers outside the target audience are often provided with discounts or product modifications, because the product or service must be adjusted unnecessarily.
3. The sale in question cannot be used as a reference for the target audience.

Show your ads to the employees in exactly the companies that fullfill your criteria.

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