Find the ads what works
Design your ad with attractive messages that can make an impression upon your B2B audience. Check if your ads have a measurable effect by tracking the visits to your website with Account Based Website Tracking. Align your ads with content that works and creates value for your sales work.
Segments and target-groups
Traditionally the criteria for creation one or more segments are demographic, i.e. type of business, no of employees, financial situation, geographic and more.
The result of a segmentation process is often multiple segments. And the most suitable constitute the target groups.
Segments and analog advertising
Analog advertising to target audiences
Newspapers, magazines, periodicals, films and TV-channels are read and seen by reasonably well-defined segments. It applies to most analog media that they are aimed at different target audiences, and your ads will be showed to the target audience “belonging” to the media, not to your target audience.
Target audience and website visits
- Are companies from the target audience visiting the pages?
- Is there consistency between the purpose of the individual web pages and the companies that visit those pages?
- Does the analysis of visitor behavior reflect a development from lead to potential customer?
Target advertising and sales against accounts
- Sales time is not an unlimited resource, and the time spent on “not obvious” topics cannot be spent on topics in the target audience.
- The orders that are picked up from customers outside the target audience are often provided with discounts or product modifications, because the product or service must be adjusted unnecessarily.
- The sale in question cannot be used as a reference for the target audience.
Use traditional criteria when targeting your advertising
Show your ads to the employees in exactly the companies that fullfill your criteria.
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